/ October 12, 2018

Recently I was fortunate enough to attend the launch event for Artistry Studios NYC collection from Amway. The night consisted of cocktails and canapés, and of course makeup!

The idea of Artistry Studio is to work with local artists in the cities where the collections are themed on to inspire both the packaging and the shades. This half of the years theme is NYC and they worked with artist LadyJDay who has created some amazing artwork for the packaging of the products.

There was professional a demo of the makeup on both light and dark skin models so we could see for ourselves the potential of the products.

You can see here the lovely Primrose and JoJo volunteered to be models for the event.

The makeup is a very understated, natural kind of vibe with a pop of colour here and there.

So the collection is made up of 6 products in various shades. The products can be used on all skin tones, however if I’m completely honest the Amway brand as a whole is more limited to use on medium – light skin tones more than dark. This is something I hope to see improved upon.

So lets talk about the products…

As I mentioned, the collection had 6 products, Mascara, Highlighter, Lip balm, Lipstick, Eye sticks and a face palette.

Lets talk about the quality first and then ill move onto the pricing. 

The Mascara

The 3 in 1 Mascara in ‘Gotham Black’ promises to give you Thicker, bolder lashes. Instantly boost lashes with a turn of the wand and won’t clump, flake or smudge!

These are bold claims for any mascara, so ive been putting it to the test.

I agree that the mascara is a non clumpy formula, and it doesn’t flake or smudge. The mascara definitely improves the length but I was hoping for a little more volume.

Overall though it is a good mascara and I’m sure many of you would love it!

The Highlighter

The thing I love most about the highlighter is probably the packaging if I’m honest. Don’t get me wrong, the highlighter is nice, but I’m a sucker for anything that lights up.

I love that you can take this with you and touch up your highlight in low light conditions.

The formula is nice, not too much and not too little. I also like that it had 3 shades, so you can mix them together or use alone. It also doubles up as a good shimmer to use on the eyelids.

The Eye Sticks

These are probably my favourite thing from the collection. These sticks come in three shades, Tribeca Teal, Brooklyn Brown and Urban Safari. The names are all based on places in New York!

The pencils are dual ended, one side with a creamy pencil and the other with a powder. The shades on each end are designed to compliment each other and enable you to create an effortless look with ease.

I think my favourite shade is the Tribeca Teal. I love a deep green shade!

The Lip Balms

The lip balms are of a really nice formula. They nourish the lips and provide a kick of colour as well. Personally I prefer a tinted lip balm to be less pigmented than these, but if you are looking for something thats balmy with a lot of colour pay off then these are great.

The shades again and NYC themes and are made up of 212 Pink, City Coral and NYC Berry. I quite enjoy the pink one but as the Autumn weather is taking force I am leaning more towards the berry colour. 

The balms are infused with ingredients such as aloe extract, grape seed, and coconut oils. So you can see how they are so nourishing.

The Lipsticks

The lipsticks are what id describe as a medium pigmentation. They cover the lip but aren’t super intense, especially on darker skin tones. 

Like the eye sticks, the lip sticks are dual ended and have a powder on one end. The idea is to create an ‘ombre lip’ effect by using some of the powder in the centre of the lip.

I like the idea of this, but I haven’t really found it gives the desired effect when trying it for myself. Still pretty though.

Like all the other the shade names are of course NYC inspired and consist of, Park Avenue Pink, Fish Avenue Fuchsia, Big Apple Red, Chelsea Coral.

My favourite is Fish Avenue Fushia. I love a bright pink on the lips!

The Face Palette

The face palettes don’t actually only consist of powders for the face, but also for the eyes. There are 3 shadows at the top which can be used on their own or along side the eye sticks to create a more in-depth look.

The palettes come in 2 shades, light, medium and deep. Personally i feel they need another palette which is a bit deeper as some of the powders didn’t look like they showed up too well on JoJo when the demo was being given.

Aside from the colour range, the powders are nice. The highlight in this palette is a little more subtle, although it can be built up to give a more intense glow if you’d prefer. 

Lets Talk Pricing…

So… this is where the penny pincher side of me comes into play. 

To be honest, I use a lot of high end and luxury makeup. I don’t mind spending the money on it when it can be justified by the results. Although these products are lovely, I cant justify the price tags and I wont be dishonest to my readers when talking about it.

The cheapest items in the collection are the lip balms priced at £18.30 each and the most expensive is the face palette priced at £48.85.

In my personal opinion, the prices need to be a bit lower than what they are. But this doesn’t take away from the quality.

The brand, although established in other countries, is fairly unknown to the UK Beauty industry. As far as I am aware they aren’t stocked in any well known retailers and haven’t had much exposure over here in general.

Now don’t get me wrong, I am super grateful to me able to try out the products and like I said, the products are lovely. I think they just need to be a bit cheaper, in fact they seem to be cheaper in the USA although I could be interpreting the pricing wrong with tax etc.

I will definitely continue to use the products I’ve been kindly gifted from the brand, but I think its safe to say they aren’t something I would look to purchase myself purely based on pricing.

As always, thanks for stopping by and reading my ramblings!

Until next time…


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